Wednesday, December 30, 2009

Why Should You go for Magazine Ads

Magazine advertising has created its own place in the world of ads. Popular magazine ads have grown from the age old one liners to more visually attractive ads. It is almost impossible to ignore these ads whether they are good or bad. Magazines are a great way to reach your target audience since magazines cater to people of all ages. The demand for magazines is increasing day by day. So undoubtedly it is the most cost effective way to reach your target market.

Whether it is a radio ad or a TV ad, an online ad or magazine ad, proper advertising is crucial for the success of your business. Many of the advertising magazine publishers depend on successful ads for earning a good profit. According to them the success of their magazines depends on the success of the ads. The publishers earn more through ads than they do from their buyers.

If your ad is good it can bring phenomenal response. When you go to place your ad in any magazine keep these points in your mind. You should place your ad in the right category. For example if you sell designer wear then choose fashion or life style magazine instead of sports magazine.

The second important thing to remember is your target audience. Select a magazine that caters to your target audience. For example if you sell beauty products target the magazine that is popular among women. The right ad needs to be on the right place to get the best result.

You may think that why should you go for popular magazine ads when TV ads are believed to be the most popular form of advertising and it is true indeed. But different mediums offer different benefits. TV ads reach a wider audience but it is very expensive. If you don’t have a huge budget you can not go for TV ads. Magazine is the best option for you in this case. Another good point is that a TV ad runs for a few second but people can go through your ad over and again any time they want.

Magazine ads are also better than radio ads because they include visual representation which is very effective in drawing the attention of your prospective clients. Pictures are equal to a thousand words. Nicely done ads or funny ads will surely make the readers take a look at it.

Popular magazine ads are a good way of converting your advertisement into a recommendation rather than going for direct sales pitches like “buy my product”. Most of the magazines have some loyal customers which will help you as well to develop brand loyalty and increase credibility.

Magazine ads have many benefits but if wrongly made it can simply break your business. Remember that magazine ads go for visual representation. When the visual is good people remember you but when it is bad people also remember you as it creates a negative impact on the viewers mind. This will shatter your company image.

So before you go for popular magazine ads make sure that the visual and content convey the right message, to the right people and at the right time.

About the Author:

Steve is a media professional and writes for different online publications. For more information on advertising news or popular magazine ads he recommends you to visit http://www.adweek.com/.

Article Source: ArticlesBase.com - Why Should You go for Magazine Ads

Wednesday, December 2, 2009

Magazine Advertisements - Good Idea Or Bad Idea?

Despite the many media available for marketing in this age including direct mail, television, radio, Internet, and newspapers, magazine ads are quite effective as a marketing tool. This effectiveness was gauged by subjects' ability to recall ads. The authors of this article state that, in the creative aspect, five main factors affect the effectiveness of marketing through magazines.

The ad must be: "appealing...attention-getting...communicate(s) the main message... believable... persuasive." Of the two metrics discovered, in the Consumer Packaged Goods (CPG) area, researchers concluded that magazine readers' ability to recall an ad was based on ad quality. This was best demonstrated in the apparel category. Ads of this type were considered visually arresting. However, the most influential factor in the readers' assessment of ad quality for CPG was that which "encompasses communication/believability/ persuasiveness." Hence, magazine marketing must first attempt to be convincing and believable before trying to catch and hold a reader's attention.

Another area where magazine marketing is greatly effective is in the category of pharmaceuticals products. However, magazine ads are most effective for this area because the reader involvement is a key driver where pharma products are concerned. For pharmaceutical product ads to be most effective, it was found that the likeability of the magazine is most important. Also, subjects' having a home subscription to the magazine was shown to be unimportant, as many readers who were drawn to pharmaceutical ads noted purchasing their magazines at newsstands and often reading magazines while away from home.

Therefore, these findings showed that magazines carrying pharma ads should look to appeal to broader audiences in whose hand the magazine may fall rather than just a set subscription base. Finally, to be most effective, magazine ad campaigns should consider their choices of magazine genres and their audiences as they relate to categories of products. As well, magazine marketing should focus less on the conventional metrics that were once thought important, such as: ad placement and strategic positioning, frequency of readership, subscriber versus secondary reader base, and the publication's length. Magazine marketing should consider newer metrics, two of which are those mentioned above - ad quality and reader engagement.

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Article Source: http://EzineArticles.com/?expert=Eric_Herskowitz

Friday, November 27, 2009

1960 Chrysler Range of Cars Magazine Ad


This is a 1960
Chrysler Ad for a range of cars for 1960
This is a two page ad and each page
Measures 13 3/4" x 10 1/4"


Our Grading System
Excellent - Two or three minor flaws. Signs of aging such as fading or yellowing may be present. There will be no major rips, creases or wrinkles
#B 240
Amazon Link

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Monday, November 2, 2009

1975 Union Carbide Old Magazine Ad

This is an original 1975

Union Carbide Ad
This is a two page ad and each page
Measures 11″ x 8 1/4″

Our Grading System
Graded Fine – Minor flaws. This might include
a curled corner or tiny creases.
#C 210

Amazon Link

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Thursday, September 3, 2009

1960 Keystone Camera Magazine Ad electric eye


This is an origial 1960
Keystone camera AdMeasures 13 3/4" x 5 1/2

Our Grading System
Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Moderate fading or yellowing. There may be one or two very small edge tears, dog ear or curling.
B 198

This ad and others may be purchased at
http://www.originalmagazineads.com/wordpress/

Monday, July 13, 2009

2002 Tiffany Watch Magazine Ad


This is an original 2002

Tiffany Watch Ad
This is a two page ad and each page
Measures 10 3/4" x 8"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 142

This http://originalmagazineads.com/in this category

Sunday, June 14, 2009

2003 Tiffany Watch Magazine Ad


This is an original 2002
Tiffany Watch Ad
This is a two page ad and each page
Measures 10 3/4" x 8"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#B 73

This ad may be purchased at
http://www.originalmagazineads.com/wordpress/

Sunday, April 26, 2009

1984 Crest Toothpaste Magazine Ad


This is an original 1984
Crest Toothpaste ad
Measures 8" x 11"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#C 55

 

Friday, February 27, 2009

1957 Pall Mall Cigarettes Magazine Ad



This is an original 1957
Pall Mall Cigarettes Ad
Measures 13" x 10 1/4"

Graded Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Has fading or yellowing. There may be one or two very small edge tears, dog ear or curling.
B 688


1998 Escort Radar Laser Detector Magazine Ad


This is an original 1998

Ecsort Radar Detector Ad
Measures 10 1/4" x 7 3/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 441

This ad may be purchased at

1980 Paper Mate Pen Magazine Ad Eraser Mate


This is a 1980
Paper Mate Pen Ad
Measures 11" x 8 1/4"

Graded Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Has fading or yellowing. There may be one or two very small edge tears, dog ear or curling.
A 433

This ad may be purchased at

Monday, February 23, 2009

1964 Cover Girl Magazine Ad make up


This is an original 1964
Cover Girl Ad
Measures 13 1/2" x 10"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing are present.
B 398

Amazon Link

Sunday, February 22, 2009

1989 United Airlines Magazine Ad Elephant jogging



This is an original 1989
United Airlines Ad
Elephant Jogging
Measures 10 1/2" x 8 1/4"
Item has a large crease on the bottom left
corner, so am grading it

Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Has fading or yellowing. There may be one or two very small edge tears, dog ear or curling.
#A 917

Click here for more items

1989 Connecticut Mutual Life Magazine Ad


This is an original 1989
CM Alliance Insurance Ad
Measures 10 1/2" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 919

Amazon Link


Saturday, February 21, 2009

1964 Black & White Scotch Whisky Magazine Ad


This is an original 1964
Black & White Scotch Whisky Ad
Measures 13 1/2" x 10"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing are present.
B 387

This ad may be purchased at

1964 Bell telephone Magazine Ad


This is an original 1964
Bell Telephone Ad
Measures 13 1/2" x 10"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing may be present.
B 388

This ad may be purchased

Wednesday, February 18, 2009

1964 Zippo Lighter Magazine Ad 1943 model


This is an original 1964
Zippo Lighter Ad
Measures 13 1/2" x 10"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing may be present.
B 384


Monday, February 16, 2009

1988 Ricoh Camera Magazine Ad 35-135 mm


This is a 1988
Ricoh 35-135 mm Camera Ad
This is a two page ad and each page
Measures 10 3/4" x 7 3/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 650

This ad may be purchased at

Sunday, February 15, 2009

1988 Panasonic Camcorder Magazine Ad circus


This is a 1988
Panasonic Camcorder Ad
This is a two page ad and each page
Measures 10 3/4" x 8 1/4"
#A 649

Click here for more items



1976 Ethiopian Airlines Magazine Ad



This is an original 1976
Ethiopian Airlines Ad
Measures 11" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 889

This ad may be purchased at

Saturday, February 14, 2009

1988 Yamaha Piano Magazine Ad


This is an original 1988
Yamaha Piano Ad
Measures 10 3/4" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 679



1989 Toyota Cressida Magazine Ad lions


This is a 1989
Toyota Cressida Ad
This is a two page ad and each page
Measures 10 3/4" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 641

This ad may be purchased at

Thursday, February 12, 2009

1988 Chivas Regal Magazine Ad


This is a 1988
Chivas Regal Ad
This is a two page ad and each page
Measures 10 3/4" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 647

This ad may be purchased at

Tuesday, February 10, 2009

1996 Canon Printer Magazine Ad puppy dog


This is a 1996
Canon printer Ad
Measures 10 3/4" x 7 3/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 689


Friday, February 6, 2009

1953 Smirnoff Vodka Magazine Ad swimming pool


This is an original 1953
Smirnoff Vodka Ad
Measures 14" x 5 1/2"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing may be present.
#B 886


Wednesday, February 4, 2009

1997 Chevy Blazer Magazine Ad


This is an original 1997
Chevy Blazer Ad
Measures 11" x 8"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 629


1990 Lexus LS400 Magazine Ad


This is an original 1990
Lexus Ad
This is a two page ad and each page
Measures 11" x 8"
#A 746

Click here for more items


Tuesday, February 3, 2009

1997 Canada Trust Magazine Ad


This is an original 1997
Canada Trust Ad
Measures 11" x 8"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 624


1961 Ethyl Corp. Magazine Ad old trains


This is an original 1961
Ethyl Corp. Ad
Featuring Old Train
Measures 13 1/2" x 10 1/2"

Graded Excellent - Two or three minor flaws. There will be no major rips, creases or wrinkles. Signs of ageing such as fading or yellowing may be present.
#B 450


This ad may be purchased at

Monday, February 2, 2009

1990 Remy Martin Cognac Magazine Ad


This is an original 1990
Remy Martin Cognac Ad
Measures 11" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 733


Sunday, February 1, 2009

1960 League of Honest Coffee Lovers Magazine Ad


This is an original 1960
League of Honest Coffee Lovers Ad
Measures 10 1/2" x 8 "

GradedExcellent - Two or three minor flaws. Signs of aging such as fading or yellowing may be present. There will be no major rips, creases or wrinkles.
B 309

This ad may be purchased at

Saturday, January 31, 2009

1990 TransAmerica Financial Services Magazine Ad

This is an original 1989
American Eagle Outfitters Ad
Measures 11" x 8 "

Our Grading System
Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 620

This ad may be purchased at http://www.originalmagazineads.com/wordpress/

Friday, January 30, 2009

1959 Sanforized Cotton Magazine Ad cowgirl


This is an original 1959
Sanforized Cotton Magazine Ad
Measures 14" x 10 1/2

Our Grading System
Graded Excellent - Two or three minor flaws. Signs of aging such as fading or yellowing are present. There will be no major rips, creases or wrinkles.
#B 573

This ad may be purchased at





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Tuesday, January 27, 2009

1990 Du Pont Magazine Ad firefighter


This is an original 1990
Du Pont Ad
for fire resistant material
Measures 11" x 8"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 609


1959 Bulova Watches for Christmas Magazine Ad


This is an original 1959
Bulova Watch Ad
This is a two page ad and each page
Measures 14" x 10 1/4 "
#B 562

Our Grading System
Graded Excellent - Two or three minor flaws. Signs of aging such as fading or yellowing are present.
There will be no major rips, creases or wrinkles.


1982 Tia Maria Magazine Ad


This is an original 1982
Tia Maria Ad
Measures 10 3/4" x 8"
Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 943





Amazon Link


Monday, January 26, 2009

1959 Hertz Rent a Car Magazine Ad Chevrolet


This is an original 1959
Hertz Rent a Car Ad
Measures 13" x 10 1/4"
#B 710





1959 Chev For Sale

Thursday, January 22, 2009

1986 Highland Park Scotch Whisky Magazine Ad



This is a 1986
Highland Park Ad
Measures 11 3/4" x 8 3/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#B 538

This link gives you access to ebay and all ebay items in this category

1988 Chevrolet Magazine Ad Sprint Corsica Beretta


This is an original 1988
Chevrolet Beretta Ad
This is a two page ad and each page
Measures 11" x 8"
#A 535 

Click here for more items



Sunday, January 18, 2009

1988 Marlboro Cigarette Magazine Ad


This is an original 1988
Marlboro Cigarette Ad
This is a two page ad and each page
Measures 10 1/2" x 8 "

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 719



Saturday, January 17, 2009

1985 Fuji Color Film Magazine Ad

This is an original 1985
Fujicolor Film Ad
Measures 11" x 8"

Our Grading System
Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 522

This ad may be purchased at

Thursday, January 15, 2009

1985 Grand Marnier Magazine Ad Liqueur


This is an original 1985
Grand Marnier Ad
Measures 11" x 5"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 520


Amazon Link

1985 Skandinavik Magazine Ad pipe tobacco

This is an original 1985
Skandinavik Ad
For imported pipe tobacco
Measures 11" x 8"
#A 514

Click here for more items





Tuesday, January 13, 2009

1988 Walking Piano Magazine Ad Bobby Short




This is a 1988
Walking Piano Ad with
Bobby Short
Measures 10 1/2" x 8 1/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
A 631

This ad may be purchased at

Monday, January 12, 2009

1985 Alberta Vodka Magazine Ad


This is an original 1985
Alberta Vodka Ad

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
Measures 11" x 8"
#A 511

Click here for more items

1998 Nissan Pathfinder SE Magazine Ad



This is an original 1998
Nissan Ad
This is a two page ad and each page
Measures 10 1/4" x 7 3/4"

Graded Fine - Minor flaws. This might include a curled corner or tiny creases.
#A 419

1990 Mercedes - Benz Magazine Ad


This is an original 1990
Mercedes - Benz Ad

This is a two page ad and each page
Measures 10 3/4" x 8 1/2"
.#A 586

Click here for more items


1959 Schlitz Beer Magazine Ad skiing


This is an original 1959
Schlitz Beer Ad
Measures 13" x 10 1/4"

Graded Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Has fading or yellowing.There may be one or two very small edge tears, dog ear or curling.
B 905

Sunday, January 11, 2009

1986 Bacardi White Rum Magazine Ad daiquiri


This is a 1986
Bacardi White Rum Ad
Measures 11" x 8"

Graded Excellent - Two or three minor flaws. Signs of aging such as fading or yellowing may be present. There will be no major rips, creases or wrinkles.
#A 814

Click here for more items

1959 Bell Telephone System Magazine Ad


This is an original 1959
Bell Telephone Ad
Measures 13" x 10 1/4"

Graded Very Good - Small flaws such as stains, tears or small areas of moisture (wrinkling) damage may be present. Has fading or yellowing.There may be one or two very small edge tears, dog ear or curling.
B 902

This ad may be purchased at